SEO
Search Engine Optimization
Ranking on Google's blue links. The original game — keywords, backlinks, page speed, sitemap hygiene, crawl health.
Now booking Q3 launches
Your AI advertisingco-pilot.
Okapi Digital is a paid media and creative agency for brands launching what doesn't exist yet. We plan, buy, create, measure, and optimize AI-native growth systems across paid social, search, programmatic, GEO, and AIO.
Drop your URL for a free read of your SEO, AEO (answer engines), and GEO (generative engines) setup. Takes about 10 seconds.
The brand
Loud where it matters, quiet where it should be.
We're named after the animal nobody believed was real until they saw one. That's the brief — make your brand impossible to ignore, then impossible to forget.
Founded 2025 · Ontario, Canada · paid media + creative for the brands most agencies overlook.
Book a free discovery chatBeyond Search
Three search surfaces. Three different games.
AEO
Answer Engine Optimization
Being the featured answer — Google's snippet, "People also ask," AI Overviews, voice assistants. The box above the blue links.
GEO
Generative Engine Optimization
Being cited inside the answer when someone asks ChatGPT, Perplexity, Gemini, or Claude — not just visible in Google.
Services
Strategy that ships. Execution that compounds.
01
Paid Media Audit
We audit your current paid media — Meta, Google, TikTok, programmatic — and ship a full diagnostic report that flags every underperforming ad, audience, and placement by identifier. You get the exact variant, keyword, and segment names to act on, not vague "spend more on social."
02
Competitor Analysis
We map your top 10 competitors across the social platforms that move category awareness — Meta, Instagram, TikTok, LinkedIn, X. What they're posting, how it's landing, where sentiment is shifting, and the wedge only you can credibly own.
03
AI search visibility (SEO + AEO + GEO)
We run 25 category-defining queries against ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — and the SEO/AEO surfaces feeding them — to map where your brand gets cited, where competitors do instead, and the exact content gaps to close.
Selected work
Real execution for startups and SMBs most agencies overlook.
Prediction markets · Polymarket & Kalshi analytics
OddWons
New category, opened
Challenge
Tap into the prediction markets category — a tightly-regulated space where most traditional advertising channels are off-limits.
What we did
Built an AI-led brand awareness motion that worked inside the rules of a heavily-governed market, focused on analytics positioning against Polymarket and Kalshi.
Result
Reached audiences competitors couldn't, and made OddWons the analytics layer of the category.
Gig economy · On-demand laundry
BubbleDash
+300% awareness MoM
Challenge
Bring a new way of laundry service to the gig economy — and scale it across two sides of a marketplace at once.
What we did
Stacked organic, social, SEO, and paid search into a single AI-orchestrated growth motion targeting both gig workers and customers.
Result
Awareness up 300% MoM, with significant traction on both sides of the marketplace.
AI infrastructure · Agent runtime + LLM gateway
Bonito AI
Awareness lift + dev traffic
Challenge
Get Bonito in front of technical buyers — engineering leads, AI ops, founders — in a category drowning in AI-tool noise.
What we did
Ran an awareness-led paid + organic motion across developer channels: comparative content, dev-newsletter placements, and category-search targeting that put Bonito's gateway and scheduled-agent primitives in front of buyers every time they were evaluating alternatives.
Result
Material traffic step-up from technical audiences — the right shape of visitor landing on the right pages, not generic clicks.
First time?
Start with a free discovery.
30 minutes, no pitch deck, no commitment. We listen to your situation, give you an honest read on where Okapi could (or couldn't) help, and either way you walk away with a couple of specific things to try.
Book your discoveryWhat you get
- 30 minutes on Zoom or Google Meet — your call, your calendar
- Quick read on your current paid media + AI search visibility
- Honest "fit / not fit" assessment — if Okapi isn't right, we'll tell you which agency probably is
- Short follow-up email with one or two specific actions you can take, whether you hire us or not
Pricing
Three ways to engage. Plus one for SMBs.
Track AI visibility, reposition the brand, or partner long-term — every engagement starts with a 30-minute discovery call to confirm fit.
Monthly retainer
AI Visibility Tracker
Where do you rank today?
$1,500/ month
Monthly retainer
AI Visibility Tracker
$1,500/ month
Month-to-month · 30-day notice to cancel
Where do you rank today? We probe 25 of your category's most-asked queries against ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — every week. Plus a monthly content brief to close citation gaps and competitor citation benchmarking with sentiment tracking.
- Best for
- Brands wanting AI search presence without a full strategy lift
- Timeline
- Onboarding in 1 week; weekly tracking begins immediately
Monthly retainer
Creative Refresher
Out of ideas, or out of time?
$1,000/ month
Monthly retainer
Creative Refresher
$1,000/ month
Month-to-month · 30-day notice to cancel
No in-house creative team, or your existing ads are losing CTR? Every month we ship a fresh batch of paid-media-ready creative — static + motion built for Meta, TikTok, Google, and your landing pages. Each cycle starts with a quick audit of what's currently running (or a brief from scratch if you're starting clean) and ends with assets iterated against real performance signals, so the creative doesn't just look new — it works.
- Best for
- Brands without an in-house creative team, or with existing creative going stale
- Timeline
- First batch delivered in week 1; ongoing monthly drops with iteration on performance data
Monthly retainerMost asked for
AI-Native Growth Partnership
Paid media, run by humans and agents.
$2,500/ mo + ad spend
Monthly retainerMost asked for
AI-Native Growth Partnership
$2,500/ mo + ad spend
Management fee + ad spend. Month-to-month, 30-day notice.
Senior human strategists and the Okapi agent stack run your media end-to-end. Week 1: brand analysis → media plan. Then either full-funnel execution (awareness → consideration → conversion) or KPI-focused (CPA, ROAS, qualified leads — your call) across Meta, Google, TikTok, and programmatic.
- Best for
- Brands ready to outsource paid execution without losing strategy
- Timeline
- Brand analysis + plan week 1; launch week 2; ongoing optimization + monthly strategy reviews
Hover or tap a card for full details
For smaller spenders
Just need an audit? Start here.
One-time · SMB
Paid Media Audit
Full diagnostic across Meta, Google, TikTok, and programmatic. Identifier-level findings on wasted spend, structural gaps, and tracking issues. Prioritized 90-day action plan with implementation handoff doc and a 60-minute walkthrough call.
- Best for
- SMBs validating paid spend before scaling
- Timeline
- Delivered in ~2 weeks
Pricing in CAD. Custom scopes available for multi-brand portfolios, regulated categories (prediction markets, financial services, health), and ongoing creative engagements — reach out to cat@okapidigital.ca.
FAQ
Common questions, straight answers.
What does Okapi Digital do?
Okapi Digital is a paid media and creative agency. We plan, buy, create, measure, and optimize AI-native growth systems across paid social, search, programmatic, GEO (generative engine optimization), and AIO (Google AI Overviews) for startups and SMBs.
Who is Okapi a fit for?
Early-stage startups and SMBs that want full-funnel paid media execution without losing access to senior strategy. We work especially well with brands launching in markets most agencies overlook — regulated categories, new verticals, and AI-first products.
What makes Okapi "AI-native"?
We run a stack of AI agents alongside human strategists. The agents handle scheduled work — competitor monitoring, performance anomaly detection, GEO/AIO citation tracking — so the human team focuses on strategy, creative, and the calls that need a person in the room.
What's the difference between SEO, AEO, and GEO?
SEO is ranking on Google's classic blue links. AEO (Answer Engine Optimization) is being the snippet/featured-answer in Google AI Overviews and "People also ask." GEO (Generative Engine Optimization) is being cited inside answers from ChatGPT, Perplexity, Claude, and Gemini. Three different surfaces, three different playbooks.
Do you offer a free audit?
Yes — drop your URL on our homepage and we'll score your SEO, AEO, and GEO setup in about 10 seconds. You'll see what's working, what's not, and the highest-leverage fixes. No commitment, no pitch wall.
How do I know if Okapi is a fit for my brand?
Book a free 30-minute discovery call. No pitch deck, no commitment. We listen to your situation, give you an honest read on where Okapi could (or couldn't) help, and you walk away with a couple of specific actions to try whether you hire us or not. If we're not the right shop, we'll tell you which agency probably is.
How is pricing structured?
Three monthly retainers, all CAD, all month-to-month with 30-day notice: AI Visibility Tracker at $1,500/mo, Creative Refresher at $1,000/mo, and the AI-Native Growth Partnership at $2,500/mo plus ad spend. Plus a one-time Paid Media Audit from $499 for SMBs. Full details on the pricing section above.
Get in touch
Let's build the next category.
Tell us about the brand, the launch, and the audience nobody else can reach. We'll come back with a point of view inside one business day.
Email · cat@okapidigital.ca
Response · Within one business day